Q&A with Brainly
Brainly is the place to learn, for students, by students. The world’s largest social learning network, Brainly.com and the Brainly app bring high school and middle school students together to make learning outside the classroom highly engaging, effective and rewarding. Students connect to their peers to help strengthen their skills, from math, to science, to history and beyond.
1. Is Brainly part of a bigger education business umbrella?
Brainly is headquartered in New York City, but has a second office in Krakow, Poland. Brainly was founded in 2009 and expanded first throughout Europe and Asia before opening in the U.S. in October 2014. Since our U.S. launch, we have seen great traction and now have over 2 million monthly users across the country. Today, we have over 60M monthly unique users worldwide visiting us on 12 language platforms in over 35 countries.
2. How did you get the words out to your target audience (K12)?
Brainly has grown organically since our inception. Word of mouth is a powerful tool, especially with our audience. Brainly is taking an offline behavior – students working together to solve learning problems – and putting it online so more students have access to high quality learning help. Students see the value in being able to ask several million students a question as opposed to being limited to those they can reach out to offline while stuck on a problem. Additionally, we always appreciate the endorsement of teachers who value collaborative learning. Teachers often view Brainly as a complementary resource to support learning outside the classroom, especially since they cannot always be available to answer questions.
3. Your slogan is “For students, by students”, do you have more features for group/peer learning? (for example, form small group)
Brainly is based on a peer-to-peer learning model. We believe every student has a learning strength and by helping other students our users improve their knowledge, personal development, and self esteem. Students come to Brainly over Google or Wikipedia because Brainly users are able to articulate solutions and provide assistance that is more aligned with grade level and curriculum, while also enjoying the social factor of online collaboration. Students can ask and answer questions; however a deeper level of engagement happens when students connect via comments to further ask questions about a particular problem. Brainly users often find us because they are stuck on a problem in a particular moment, but they stay engaged as a result of the community where they can be a superstar in a particular subject and further explore topics where they need more assistance.
4. What’s your business model for now or future? (because it’s free, content brokering? paid online tutoring?)
We are currently funded by a great group of investors who are dedicated to Brainly’s mission to inspire students to share and explore knowledge in a collaborative community. As a result, we are able to focus on developing a product specifically for students and continuing to grow a strong community of learners. We plan to start testing monetization channels soon, so stay tuned for some exciting announcements.
5. What’s your vision and development roadmap?
We want to ensure all students have access to high quality learning material and academic help. At the moment we are focused on two major areas; first we want to continue building a more personalized experience for every student so they can learn and explore knowledge in the best way for their learning style and speed. Second, we believe in the power of community and will continue to build out features that inspire learning and collaboration.